Motivation in the Work Place Essay Example | Topics and Well Written Essays - 500 words

Motivation in the Work Place - Essay Example Components of this model, from lowest to the highest are in the order, physical needs, safety and security needs, social needs of love and belonging, esteem needs of respect and confidence, and finally self-actualization needs of knowledge and understanding. Baumeister (p.88) asserts that esteem needs are required to enhance a person’s overall personality by providing a sense of achievement and shielding negative emotions. Self-esteem is associated with confidence and high expectations of success; high self-esteem is associated with optimism and lower anxiety. It also provides a sense of integrity and adequacy. Maslow’s theory points towards need for respect from others and from self. Respect from others confers recognition, acceptance and appreciation. Realizing that human being is a social animal, the Sociometer theory proposes that man continually tries to seek inclusion into social groups. Psychologically, it reduces anxiety and improves health (Baumeister, 89). Employees’ self-esteem is enhanced by gaining recognition in the form of awards and appreciations, and a need to enhance self-esteem, in order for the employees to feel included in the virtual social ‘wanted’ circles, is an effective motivat or (Marriner-Tomey, 92). Self-actualization needs refer to self-fulfilment in terms of all the activities a person can do or is capable of doing. This is driven by individual’s desires, interests and passion towards specific activity or job. Self-actualization needs occupy the topmost position in Maslow’s hierarchy. While the other motives are sought in order to fill deficiencies in one’s life or work, the self-actualization needs are sought in order to pursue growth and development (Gordon, 244). However, without realization of the other needs, self-actualization needs may not be very motivating to the employees. Achieving self-actualization in the work sphere is highly motivating for the employees because

Real life research Coursework Example | Topics and Well Written Essays - 250 words

Real life research - Coursework Example When a company conducts qualitative research through a focus group, the company is attempting to do research by having the moderator in focus group record everything that is the side in the focus group. The chosen forms of research were the appropriate forms of research for this study. Today focus groups can be conducted on the Internet. If the researchers had done a quantitative study, the researchers would have found out how the customer’s feel about the brand image. A quantitative research study will give researchers a general idea of what a customer thinks about a brand, or a company into. They can’t see the research study on what, how, where, and when. So, into a native research study the researchers could’ve found out what the customer’s like most about the brand, where the customers shop most for the brand and when they shop for it. One can measure the success of the campaign in the sales figures. If the campaign brought in more revenue than prior to the campaign and the campaign is, then determined a success. If the campaign only brought the same amount of revenue as before the campaign would not be so much of a success. However, if the company takes what was and changes the brand, and images the company will undoubtedly become a success